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Friday, January 23, 2009 6:53:00 PM
Corporate weblog..*ahem*
*ahem..ahem*
Let me explain what's the meaning of corporate blogs..haha..after did some research..I would like to talk about it now..*ahem*
A corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. Currently, all major browsers (including Firefox, Opera, Safari and Internet Explorer 7) support RSS technology, which enables readers to easily read recent posts without actually visiting the blog, which is very useful for low-volume blogs. Although there are many different types of corporate blogs, most can be categorized as either external or internal. An internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view. Many blogs are also communal, allowing anyone to post to them. The informal nature of blogs may encourage like employee participation, free discussion of issues, collective intelligent, direct communication between various layers of an organization and a sense of community. Next, internal blogs may be used in lieu of meetings and e-mail discussions, and can be especially useful when the people involved are in different locations, or have conflicting schedules. Blogs may also allow individuals who otherwise would not have been aware of or invited to participate in a discussion to contribute their expertise. While, for external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services (or the end of old products), to explain and clarify policies, or to react on public criticism on certain issues. It also allows a window to the company culture and is often treated more informally than traditional press releases, though a corporate blog often tries to accomplish similar goals as press releases do. In some corporate blogs, all posts go through a review before they're posted. Some corporate blogs, but not all, allow comments to be made to the posts. External corporate blogs, by their very nature, are biased, though they can also offer a more honest and direct view than traditional communication channels. Nevertheless, they remain public relations tools. Certain corporate blogs have a very high number of subscribers. The official Google Blog is currently in the Technorati top 50 listing among all blogs worldwide.
So how was my explaination? Good leh? Fantastic leh? Wahaha..of course la..
(P/s: Copy and paste de..paise..paise..^.^) Anyway might be focus on this "corporate blogs" as our thesis and research project..What do you think? Unique? Mr.Yap said is interesting and unique..Thanks for my groupmates-Kevin, Lizzie and WWL ideas..nga ku..nga ku..
Let me explain what's the meaning of corporate blogs..haha..after did some research..I would like to talk about it now..*ahem*
A corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. Currently, all major browsers (including Firefox, Opera, Safari and Internet Explorer 7) support RSS technology, which enables readers to easily read recent posts without actually visiting the blog, which is very useful for low-volume blogs. Although there are many different types of corporate blogs, most can be categorized as either external or internal. An internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view. Many blogs are also communal, allowing anyone to post to them. The informal nature of blogs may encourage like employee participation, free discussion of issues, collective intelligent, direct communication between various layers of an organization and a sense of community. Next, internal blogs may be used in lieu of meetings and e-mail discussions, and can be especially useful when the people involved are in different locations, or have conflicting schedules. Blogs may also allow individuals who otherwise would not have been aware of or invited to participate in a discussion to contribute their expertise. While, for external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services (or the end of old products), to explain and clarify policies, or to react on public criticism on certain issues. It also allows a window to the company culture and is often treated more informally than traditional press releases, though a corporate blog often tries to accomplish similar goals as press releases do. In some corporate blogs, all posts go through a review before they're posted. Some corporate blogs, but not all, allow comments to be made to the posts. External corporate blogs, by their very nature, are biased, though they can also offer a more honest and direct view than traditional communication channels. Nevertheless, they remain public relations tools. Certain corporate blogs have a very high number of subscribers. The official Google Blog is currently in the Technorati top 50 listing among all blogs worldwide.
So how was my explaination? Good leh? Fantastic leh? Wahaha..of course la..
(P/s: Copy and paste de..paise..paise..^.^) Anyway might be focus on this "corporate blogs" as our thesis and research project..What do you think? Unique? Mr.Yap said is interesting and unique..Thanks for my groupmates-Kevin, Lizzie and WWL ideas..nga ku..nga ku..